Search Ads 360 – formerly DoubleClick Search
Search Ads 360, formerly known as DoubleClick Search, is an absolutely crucial channel for every serious digital advertiser. In an ecosystem that is increasingly inter-connected, the requirements to run proper SEM campaigns have shifted from a singular search engine strategy to the need for a multi-engine strategy that is interconnected with other marketing efforts, channels, and audiences.
As a Google Marketing Platform Partner, DQ&A can help your organization get started on the Search Ads 360 platform, helping you maximize the returns on your organization’s search campaigns.
Through Search Ads 360, advertisers and agencies are empowered with the industry’s strongest search engine bid management platform. By closing the loop between search and other marketing channels, and by making search a true cross-device, cross-screen channel, Search Ads 360 helps map out the performance of your search campaigns accurately, as well as the other channels contributing to the performance of these campaigns.
Search Ads 360 offers the most powerful suite of optimization and bidding tools on the market, allowing you to connect your search campaigns with your businesses’ needs through stock-based bidding, margin-based bidding, and a wide range of other methods to extract maximum value out of your search campaigns.