As consumers have scattered themselves across more screens, platforms and touchpoints in the customer journey, they automatically expect digital advertisers to understand and anticipate this behaviour with a messaging strategy that is relevant to them.
Combining marketing messaging with on-site messaging is essential in harmonizing this approach: ensuring both paid and owned channels stick to a congruent messaging style with each user ensures a seamless transition throughout the customer journey, and as a result, increased ROI.
As an integral part of the whole Analytics 360 suite, Optimize 360 is connected with the rich audience data that exists across the entire Google marketing ecosystem, helping you build on-site experiences that are fully tailored to individual user’s characteristics relevant to your business.
Optimize 360’s easy to use environment makes A/B testing and instant personalization across websites easy and understandable, and uplift easy to monitor. Onboarding and integration with your Analytics 360 data is seamless and instant, hypercharging the platform with the right set of data to immediately start making an impact.