Google Cloud & BigQuery
Google’s BigQuery service helps us to connect our client’s rich data sets with marketing or analytics information. Integrated within Google’s infrastructure, connecting Google Marketing Platform products into Google BigQuery is easily done, furnishing a data warehouse in which data can be modeled and shaped on the most granular level.
Through this enterprise-level data warehouse, massive amounts of data can easily be analyzed, enriched, clustered and optimized for analytics and marketing purposes.
Being able to connect the Google Marketing Platform range of products, but also having experience in onboarding a wide range of client data, as well as other marketing source data into Google BigQuery, helps our clients establish a single source of granular data driving their analytics and marketing activations across all channels.
Our experience goes well beyond data integrations. We actively use the Google Cloud platform for applying machine learning algorithms on our clients’ datasets, enabling massive efficiency gains and new insights.