Ready to empower your business with enterprise-level by unlocking the true value of Analytics? The Analytics 360 product, part of the Google Marketing Platform, helps you understand the many touch points of today’s complicated customer journey. It then uses deep insights to help your enterprise measure and improve the impact of your marketing.
Working through a singular hub connecting all your digital data in one place, and making decisions based on true, unsampled data, is easier than ever. By connecting all your marketing activities and relevant offline data points via the Google Marketing Platform, you can gain unparalleled insight into how your customers and marketing campaigns behave.
Analytics 360 is built around a world in which the customer is the central point of all digital and marketing activities. By being able to online and offline data, and being able to cluster and share audiences across the entire Google ecosystem. Data does not just exist to be analyzed; it exists to be activated.
Getting a deeper understanding of how customers engage with your brand across screens, channels, moments, and touch points through the customer journey is only effective when combined with offering customers connected experiences throughout this journey. Within the broader Google Marketing Platform ecosystem, and with Analytics 360 playing a pivotal role, this now is easier than ever before.