5 Minutes, 5 Questions, All Digital with Leo DQ&A to Acquire Creative Specialist, Joystick

DoubleClick Search provides a data-driven, integrated approach to paid search marketing. It enables marketers and publishers to use custom attribution models and robust reports to understand performance and better allocate their budgets.

Alongside all of these features, we now have new capabilities available through DoubleClick Social. DoubleClick Social enables you to measure, report, and attribute performance across search and social in a scalable and automated manner. Set up is easy: Google automatically applies DoubleClick tracking to your URLs. All you need to do is upload your Facebook or other social format ads. If you run paid social activity with the help of a preferred marketing developer (PMD) such as 4C Insights or Smartly, then the implementation is even easier. You will automatically see social campaign metrics pulled into your DS interface, following your social campaign structure.

Integrating your paid social performance into DS enables better cross-channel measurement. Once set up, you will be able to see your social campaign metrics within DoubleClick Campaign Manager’s core reporting suite, allowing you to understand your social campaign metrics as part of a wider picture of your digital advertising. You can utilise path to conversion reports to measure the contributions of your social activity or create attribution models, which determine how to distribute credit for a conversion across all of the activity in a conversion funnel. Many users may be using ‘last click’ as their view of performance, but within DS you’ll be able to see how your activity is performing with different attribution models. You can even generate a data-driven attribution model, which learns how to distribute credit for conversions across all of the interactions in a conversion path based on actual interactions that are driven by your campaigns.

In addition to reporting on social campaigns, DS can work with social and search engines to build lists of customers who click your social ads and search ads. Cross-channel remarketing can be set up easily using the intuitive DS interface and labels.

 

In addition to reporting on social campaigns, DS can work with social and search engines to build lists of customers who click your social ads and search ads. Cross-channel remarketing can be set up easily using the intuitive DS interface and labels.

Key benefits of using DoubleClick Social through Search:

  • DoubleClick Social utilises DS’s best-in-class cross-channel reporting and optimisation for your paid social campaigns
  • See your search, social, and display data all in one place
  • Automated click tracking with PMDs
  • Unified cross-channel attribution
  • Cross-channel remarketing

 

If you have are looking to try DoubleClick Social and would like to know more or discuss your further options – please get in touch.

 

U gebruikt een verouderde browser van Internet Explorer die niet meer wordt ondersteund. Voor optimale prestaties raden wij u aan om een nieuwere browser te downloaden. Hiervoor verwijzen wij u door naar:

browsehappy.com sluiten