Yield Management

In an age of direct sales channels, programmatic sales and private marketplaces all in full swing, managing yield across all channels from a holistic, page-wide revenue perspective can be a daunting task.

Our yield management teams help publishers maximize their digital revenues by ensuring constant optimization of their programmatic partners and revenue streams, ensuring an as-high-as-possible revenue per impression sold.

Through centralizing our clients on the DoubleClick stack and through providing full-service yield management to our clients, we strive to simplify this process by consolidating technology onto a solid foundation. This foundation serves as a building block for setting up a proper yield strategy, potentially including heading bidding partners.

Our experience in helping our publishers across the globe manage their price floors, programmatic selling activities, and private deal ecosystems on an integrated technology stack, secures a view to yield not confined to specific channels or sales methodologies.

Campaign Management & Ad Operations

We see yield management as an essential part of our publisher solutions tapestry, intricately connected to ad operations and campaign management services. Working through a core team means we can combine the best practices across all service components.

As programmatic pioneers, we have helped publishers around the world set their first steps in the programmatic landscape, working closely with Google in order to realize optimum results for our publishing partners.

As the programmatic ecosystem has matured and evolved, we have matured our yield management offering to keep abreast of the market, helping our clients by providing great knowledgeable service and most importantly: the best per-page yield we can provide.

Digital Marketing Technology

Consultancy Services

Case Studies

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