Modern-day digital publishers have to operate in a more challenging ecosystem than ever before – and this is where you need Google Ad Manager. Publishers have to deal with users moving between devices, platforms and content constantly, requiring an approach to digital monetization that fits these rapid changes.
Google Ad Manager is the industry-defining digital monetization suite, bringing all the solutions modern-day publishers need. Having been in a market leading position for well over a decade under the DoubleClick for Publishers brand, the technology has helped shape and revolutionize the modern-day digital publisher landcape.
As a Google Certified Publishing Partner, DQ&A is able to help clients get started with effective Google Ad Manager technology, including the legacy product titles of DoubleClick for Publishers (DFP) and Google Ad Exchange (AdX). Whether it’s just the technology you are looking for, or a complete solution, including migration, ad operations and yield management, we have a fitting solution.
Our background as a provider of Google Ad Manager services to digital services across the globe means we’re well-versed in every aspect surrounding the former DFP technology and its connectivity to other platforms.