DQ&A opens London office as it expands into the UK and Ireland market. The brand will be managed by former NMPi Head of Performance Marketing, James Sleaford, who assumes the role of Managing Director of DQ&A UK & Ireland.
“Advertisers in the UK and Ireland are really at the forefront of digital, and the DQ&A knowledge-driven proposition around digital marketing transparency, insights and data analysis will merge perfectly with the needs of the industry,” stated Chief Strategy Officer at incuBeta Group, Michael Ossendrijver.
“This is a huge step on a journey which began with us becoming a DoubleClick Marketing Certified Partner for Technology. The needs and wants of clients have changed, and the enhanced solutions and services we will now be able to offer through DQ&A will really speak to the changing market,” stated James Sleaford, Managing Director of DQ&A UK and Ireland.