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Today, we are delighted to announce that ecommerce experts, Groundswell have joined the Incubeta family alongside our sister companies NMPi, and Joystick. The acquisition of the Belfast-based company will expand our group reach to ecommerce clients worldwide and we are thrilled to have them on board.

Founded in 2017, Groundswell specializes in ecommerce consultancy, conversion optimization, customer acquisition and analytics, with their capabilities and tech partnerships complementing Incubeta’s current services.


Groundswell currently works with some really incredible and exciting brands such as STATSports, The Pro’s Closet and WiggleCRC to name a few. With this acquisition Incubeta have positioned themselves to take full control of the entire customer journey – even when customers move to the clients’ own online environment.

All of us at DQ&A by Incubeta are looking forward to joining forces with a company who shares our enthusiasm and passion for delivering award winning marketing strategies.

Incubeta Group CEO, Lars Lehne, shared his thoughts: “This acquisition fits squarely within Incubeta’s strategy of acquiring companies that complement our core business in digital marketing and help us to upgrade the growth of our customers.”

Mark Lilley, Groundswell Co-founder and Director adds “We are thrilled to be joining Incubeta, a company we have worked with over the last several years and look forward to creating many more successes together. We remain focused on partnering with existing and new clients to accelerate their growth online and as part of Incubeta we can now offer an unrivalled service, creating opportunities for them to maximise their potential”.

We are thrilled to have Groundswell join the Incubeta family and we look forward to our continued growth and development as a global brand and beyond!

If you would like to receive any further information, do not hesitate to get in touch.

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