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Google has made significant changes to its Shopping proposition and has invited technology-led agencies into a new scheme. As of today, DQ&A is one of the first Google Comparison Shopping Partners, as it adds a Comparison Shopping Service to its suite of solutions. By adding Google Comparison Shopping capabilities, we can help brands and retailers benefit from significant savings on their Google Shopping media spend.

Using DQ&A’s Comparison Shopping Service, brands and retailers can occupy more of the Search Engine Results Page (SERP), which increases the share of voice and removes competitors from the first page. We can also provide Google Shopping campaign on a performance model, where we provide the media spend ourselves and our clients only paying a fixed commision when a sale is driven.

How it works

Google has confirmed that running Shopping activity via a CSS is 20% cheaper than running through Google Shopping. For example, a €1 bid through a CSS is worth €1 in the auction, whilst a €1 bid through Google Shopping may only be worth 80 cents. In theory, you could reduce your CPC’s by 20% and still achieve the same share of a search in the SERP.

For shoppers searching for your products, Google Shopping ads run through the CSS work in mostly the same way as usual. However, if a user clicks on the By Buy Bye part of the ad, they will be taken to the CSS website with the search term they used already populated. A click anywhere else on the ad will direct them straight to the product page of your website.

Our services enable brands to use Shopping data to run effective campaigns on other channels, helping to fuel smarter decision-making when operating campaigns across a range of channels.

Commenting on the launch, James Sleaford, Managing Director UK of DQ&A commented: “With our comparison shopping site we have added yet another unique product to our growing suite of proprietary solutions. This comparison shopping service was built with efficiency in mind, it is so simple to get started and run the activity yourself.  Or if you want to set our agency partner NMPi a challenge they will run the activity on a risk-free performance model for you, so it is win-win!”

Why DQ&A for Google Shopping?

  • Significant savings: Save on your Google Shopping media spend.
  • Transparency: There are no hidden costs, and you will have full transparency on current CPCs and see what you otherwise would have been paying.
  • Worldwide expertise: Our digital marketing specialists have now spread across the globe, working in Europe, Africa, Asia and the US. We help you set up global Shopping Campaigns and assist where necessary.
  • Technical expertise: We understand digital marketing and combine over 16 years of ad tech expertise with a layer of expertise in executing and optimizing digital marketing spend for clients across the globe.


How do you get started?

All we need to go live is admin access to your Google Merchant Centre account and to add a simple tag to the site. All that’s left to do after that is set us up at a CPC lower than the one you’re achieving through Google Shopping and watch your Shopping campaigns become more efficient in an instant!

For more information, please visit our SCC Services

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