We have a few months to go until the implementation of the General Data Protection Regulation (GDPR). The new privacy regulations need to protect the consumer who over the years have often shared their information unknowingly. Companies employing business models and revenue models which focus on gathering audience or personal data should review how they capture and store that data. As GDPR comes into effect, organizations who plan ahead have the opportunity to seize the advantage.
The Interactive Advertising Bureau (IAB) Europe has unveiled a technical standard designed to help guide online marketers to improve ad targeting under the upcoming GDPR terms.
“Advertising is a critical revenue stream for online services of all shapes and sizes, be they news publishers, mobile apps and other online media. It is an important step that affected players have come together to develop a robust response to the new legislation,” said Townsend Feehan, IAB Europe chief executive.
A recent study showed that seven out of ten brands are underprepared for GDPR. Further research from the International Association of Privacy Professionals (IAPP) found that just 41% of firms that aren’t yet compliant expect to be so by the 18 May deadline.
It is not a matter of fixing it and forgetting instantly (The Economist, 2017). GDPR requires an ongoing governance of data as organizations migrate to new systems or apply consumer data to new markets and consumer trends. It offers the opportunity to innovate; organizations will be rewarded for getting ahead of their competitors in a market redefined by GDPR requirements. Companies that offer new services or products that explicitly prioritise privacy by design will have a leg up as they woo customers who care deeply about how their personal data is being managed.
At DQ&A, we help our clients gather and activate their data streams, often from a wide range of online and offline sources, in order to truly make sense of their marketing data and create audience-driven campaigns. We understand the sensitivity of your customer data and often give advice on how to manage it safely and securely.
GDPR offers an excellent opportunity to gain a competitive advantage in getting consumer privacy right. Keep an eye on our social media channels over the coming weeks as we will provide you with more information regarding GDPR and compliance in DoubleClick. We will also share articles and organise a webinar in cooperation with a privacy and personal data protection expert.
Where can I find more?
IAB, Privacy & Data Protection
IAB UK, Quick Q&A – GDPR
The Drum, 8 tips to help you prepare for the GDPR
Email any questions or comments you have to email@example.com
 Stewart, R. (2017, November 30). IAB Europe spearheads industry standard to help marketers meet GDPR consent challenges. Retrieved December 13, 2017, from webpage
 The Economist. (2017, November 12). Privacy and personal data protection in a GDPR world. Retrieved December 19, 2017, from webpage