We have officially launched our training division: tailored for in-house advertising teams, agencies and publishers in the Dutch market. As a Certified DoubleClick Partner, our training modules focus on the implementation and use of the DoubleClick Stack. Our training programme has been developed in response to the high volume of demand we have seen both from our clients and our partners, as well as the well-documented growth in the programmatic landscape.
A recently published study by Adobe reports that more than 62% of marketers surveyed believe they will buy programmatic advertising directly in the upcoming years. Our training programme will initially be launched in the Benelux market with a view to expand in due course.
‘I found the training very useful. During the training, there was plenty of room to discuss topics relevant to ANWB as a publisher. The material itself was practical, so we were able to implement it directly, and we had a brainstorm on optimising our revenue streams. I am delighted with DQ&A, they think with their customers and anticipate developments,’ says Pauline Gotlieb, Senior Account Manager at ANWB.
‘Launching our external DQ&A training programme is a logical step forward in light of our successes so far. We respond to trends in the market, with a current focus on the in-sourcing of programmatic buying and the noticeable drive in our clients to work smarter, and more efficiently. Our trainers have practical experience, which enables them to bridge the gap between theoretical knowledge and acting pragmatically,’ says Pieter Slingerland, Managing Director at DQ&A.
Would you like to expand your DoubleClick knowledge and expertise, but only have limited time? See below for examples of our training sessions.
DoubleClick Campaign Manager – 1 day: Managing a successful media campaign is an important responsibility. However, how do you report and optimise an effective campaign on a day-to-day basis? During the DoubleClick Campaign Manager training, you will develop cross-media campaigns and learn how to create and automate reports.
DoubleClick for Publishers – half day: This is a comprehensive module on how to use the ‘DoubleClick for Publishers’ platform, including how to serve ads on mobile web pages, mobile apps, and games. Training will also include aspects of yield management and how to realise the highest revenue possible for your inventory.
DoubleClick Bid Manager – 1 day: During the DoubleClick Bid Manager training day, you will learn how to set up and manage campaigns on this market-leading programmatic platform. This platform automates the process of buying ad places, which makes finding and reaching your target audience at the right time much easier, helping you to run an effective campaign.
Would you like to expand your knowledge and expertise regarding DoubleClick or Digital Marketing? See here our complete training and education offering.
Would you like to know more about our training programs or do you have a question? You can always contact us by:
Phone: +31 (0)70 300 1950