DQ&A consolidates and expands Dutch agency activities under NMPi brand, looks to bring transparency and data ownership to the market and challenge traditional agency groups.
[14, October 2016] Amsterdam, Netherlands – Dutch-based digital marketing specialist DQ&A has announced the launch of the NMPi brand into the Dutch market. NMPi is an award-winning London-based digital advertising agency, who focus on delivering multi-channel digital strategies..
NMPi has been part of the incuBeta Group since 2013, of which DQ&A merged with last year.
NMPi’s Managing Director of the London office, Luke Judge, shared his thoughts on what this important step into Europe means for the company and its clients, “By consolidating DQ&A’s Dutch agency activities under the NMPi brand, we are building the foundation for a global, full-service, digital agency. We are looking to challenge the traditional agency groups with our service offering that is built upon the best foundations; expert teams, cutting-edge digital marketing technology and a commitment to achieving optimal return on marketing spend for all of our clients.”
The NMPi agency offering in the Dutch market will include Display, Paid Social, Paid Search and an Analytics service. The current DQ&A agency customers will transition over to the new agency brand, while continuing to work with their existing Dutch client teams.
The DQ&A business will continue to exist and will focus on providing customers with leading digital marketing technology platforms and consultancy services around digital marketing infrastructures. It will look to further strengthen its position as a leading DoubleClick Certified Marketing Partner, helping its wide customer base navigate their digital marketing challenges effectively.
“We see more and more clients struggling with connecting the dots in an increasingly fragmented online media landscape”, says Michael Ossendrijver, SVP of Media and Technology for incuBeta Group. “By expanding the agency offering that existed in the Dutch market with world-class Search and Analytics services, we expect we can help our clients in being relevant across every digital media touch point they have with their intended audience. Our approach is truly cross-platform, cross-device and through our Touch-Tell-Sell model covers the entire customer journey, from awareness to eventual purchase.”
Rick van Boekel, CEO of NMPi and DQ&A Media Group spoke about the benefits this partnership will bring to digital businesses in the Dutch market, “This is an opportunity for two companies to come together and share nearly 30 years of knowledge and experience in the industry. This was a perfect match for us; by using the skills built up by NMPi in the UK we can increase our local proposition, and offer a much wider portfolio of services to our clients. Working with NMPi means you’re working with a global player; a specialist agency on Paid Search, Display, Analytics and Paid Social.”
The Dutch NMPi team will consist of some of the Netherlands top Account Managers, Consultants and Digital Analysts. “W e have brought together an exceptional team of industry experts to deliver campaigns of a quality synonymous with NMPi. Our focus is on delivering a truly localised approach that will see our clients exceeding their goals through really innovative campaigns”, van Boekel adds.
The year ahead for DQ&A and NMPi is exciting as both companies seek to continue their expansion and growth across the globe, helping advertisers across the world gain transparency, knowledge and insight into their digital marketing activities.
About NMPi NMPi is an award-winning digital marketing agency with over 12 years of experience delivering market-leading global campaigns across Paid Search, Display, Paid Social and Analytics.
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CEO DQ&A & Incubeta Europe | NL
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