The rapid growth of the programmatic ecosystem has led to enormous shifts within how publishing revenue is generated online, and how this revenue is distributed. Having seen the evolution of IO-based selling to a marketplace in which a large range of our publishers have shifted to a programmatic-first, or even programmatic-only, way of selling their ad inventory, we understand the programmatic ecosystem end to end.
Our expertise as programmatic practitioners on both buy and sell-side means we understand the mindset of both parties in the equation, allowing us to optimize yield for our publishers.
Using smart technology combined with human expertise, we strike the right balance between automated optimization rules and tooling, and the necessity of human input. We don’t stop at just optimizing yield, we help our clients maximize returns through a sound approach in building up their programmatic guaranteed, or direct deal marketplaces.