It has surely been a busy two days for the Google marketing department with the announced rebrand of their advertising products and the introduction of their brand new Google Marketing Platform Partners programme. As a business, DQ&A’s expertise has always been rooted in AdTech. Having been on the journey from the early days of DART for Publishers and Advertisers, to the shiny new full stack we have today, we are very pleased to announce that DQ&A is one of the first EMEA wide Google Marketing Platform Sales Partners.
What do these changes mean for your business?
Google Marketing Platform brings together your advertising and analytics to help you make quality customer connections, surface deeper insights, and drive better marketing results. As businesses move towards customer-first marketing, the connections between analytics, audiences, creative and media execution have never been more important.
The move by Google to consolidate their Analytics 360 Suite and DoubleClick products under the Google Marketing Platform will simplify work processes for the user whilst strengthening connections between the products. Thereby helping advertisers deliver more relevant and meaningful advertising.
Meanwhile, for publishers, the merger of the AdX and DFP product sets into the Google Ad Manager suite means an alignment which follows the shift to programmatic over the last few years. This combination makes managing optimum yield and user experience easier than ever.
The evolution of the platform is something we are very excited to see roll out and we believe will be hugely beneficial for our partners. We are committed to providing solutions that help our clients achieve their marketing goals whilst meeting their high expectations for privacy, transparency and control.
CEO of DQ&A, Mike Ossendrijver, added: “The launch of Google Marketing Platform Partners marks an exciting new step in our partnership with Google. By aligning the full set of marketing solutions in a single suite and partnership program, offering our clients integrated, data-driven marketing solutions is easier, more understandable and more aligned than ever before. With our full certification on the 360 suite as well as the DoubleClick stack, our areas of expertise are combined into one powerful partnership program in which we’re proud to lead from the front.”
Over the upcoming weeks, we will continue to share more details about the transformation. Keep an eye on your inbox.
Google will also be sharing the updates publicly during Google Marketing Live so make sure you sign up here. If you would like to receive any further information or have any questions, do not hesitate to get in touch with us.