The Cost of Media in a Crisis

The Cost of Media in a Crisis

27 March 2020
The global pandemic has left no industry untouched, with many businesses adapting to new ways of working in order to...
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Programmatic Advertising Opportunities

Programmatic Advertising Opportunities

2 March 2018
Automation and digital technologies allow us to work efficiently in many industries by extending reach, smoothing interactions, streamlining processes and...
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Programmatic In-Housing: A question of cost or investment?

Programmatic In-Housing: A question of cost or investment?

2 March 2018
Yesterday, in the 2nd Part of this blog series, we examined how the 2 areas of ownership and 6 areas...
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Programmatic In-Housing: The unique case of collaborative transparency

Programmatic In-Housing: The unique case of collaborative transparency

1 March 2018
Yesterday, in the 1st part of this blog series we explored the trend of Advertisers and Agencies ‘in-housing’ their programmatic...
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Programmatic In-Housing: The Dynamics of Ownership & Control

Programmatic In-Housing: The Dynamics of Ownership & Control

28 February 2018
In our new-trend-hungry industry of digital marketing, the concept of ‘in-housing’ programmatic media buying is generally discussed from the perspective...
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The Google Yield Curve

The Google Yield Curve

9 November 2017
  The online advertising ecosystem is riddled with different parties wanting a piece of the revenue pie. Improve Digital, Google,...
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Busting Ad Spoofing with Ads.txt

Busting Ad Spoofing with Ads.txt

10 October 2017
Counterfeiters are found in every industry; in music, film, and even the products we use on a daily basis. The...
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Digital Radio

Digital Radio

10 April 2015
Executed in the right way, precision targeting in digital radio audiences ensures the right message is heard by the right audience & at the right time. It is possible to uniquely serve ads in real time to each listener’s personalized stream, creating a one-to-one relationship between you and the listener. So you can imagine our experience in programmatic media trading comes in handy. We always know to look for message relevancy and campaign effectiveness while being able to hyper-target and optimize radio advertising. This is another powerful element we can add to our proven Touch-Tell-Sell consumer acquisition model.
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