Intelligent tracking prevention

Intelligent tracking prevention

5 October 2017
Apple Throws a Spanner in the Works with Intelligent Tracking Prevention. When Apple announced version 11 of Safari at their...
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Viewable impressions are valuable impressions

Viewable impressions are valuable impressions

31 July 2017
Late last year, the DQ&A Ad Operations team launched a new ‘Viewability Project’ to help our publishers improve the value...
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5 Minutes with Michael Turner

5 Minutes with Michael Turner

17 July 2017
I’d had direct experience of working with DQ&A when they were an early client of the Google-acquired DSP, Invite Media, which was later superseded by DBM. They had been forward-thinking in ad tech for much longer than I had been around and this quality has not been compromised since, which was unusual and appealing.
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DQ&A opens London office

DQ&A opens London office

25 May 2017
Expanding DQ&A opens London office as it expands into the UK and Ireland market. The brand will be managed by...
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Touch-Tell-Sell audience targeting next-level

Touch-Tell-Sell audience targeting next-level

3 December 2015
The DQ&A Touch-Tell-Sell model will help you connect with customers at the right moments with the right message. Advanced and new targeting options in DoubleClick Bid Manager (DBM), the DSP from Google, enables us to target your campaigns by demographic, affinity, in-market, and similar audience profiles. This will help you reach users who are most likely to care about your brand or product. These targeting options complement any first and third-party data you may already be using in Bid Manager.
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Standards that will help create scale for your rich media campaigns on all screens

Standards that will help create scale for your rich media campaigns on all screens

5 August 2015
Auto-scaling on all mobile devices is very important when running mobile rich media campaigns. Mobile rich media advertising has historically been difficult to execute on a large scale because every publisher has maintained different standards and specs for mobile ads. With so many different standards, you would have to create many ads, each tailored to individual publishers -- a very manual and unscalable process. Not to mention very expensive… Using an HTML5 dynamic template, will allow you to create and manage one flexible ad—instead of hundreds of custom-built ads—that can run across screens. Using an HTML5 template helps you create and manage one flexible ad—instead of hundreds of custom-built ads—that could run across screens. This strategy will improve scaling possibilities. When creating a stunning creative ad you have to ensure the experience works uniformly across devices. HTML5 device-motion and device-orientation APIs will help you do this.
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Digital Radio

Digital Radio

10 April 2015
Executed in the right way, precision targeting in digital radio audiences ensures the right message is heard by the right audience & at the right time. It is possible to uniquely serve ads in real time to each listener’s personalized stream, creating a one-to-one relationship between you and the listener. So you can imagine our experience in programmatic media trading comes in handy. We always know to look for message relevancy and campaign effectiveness while being able to hyper-target and optimize radio advertising. This is another powerful element we can add to our proven Touch-Tell-Sell consumer acquisition model.
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