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DQ&A expands agency activities under NMPi

DQ&A expands agency activities under NMPi

14 October 2016
DQ&A consolidates and expands Dutch agency activities under NMPi brand, looks to bring transparency and data ownership to the market and challenge traditional agency groups.
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DoubleClick Bid Manager provides full integration with search

DoubleClick Bid Manager provides full integration with search

17 May 2016
Transparency and cross channel marketing with DoubleClick Bid Manager DoubleClick Bid Manager is a next-generation demand-side-platform (DSP) and promises greater...
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DQ&A certified as a Google publishing partner

DQ&A certified as a Google publishing partner

1 October 2015
Google selected our DQ&A One division for the ‘Certified Publishing Partner program’ based on our proven expertise for over 10 years with DoubleClick for Publishers and our extensive knowledge of DoubleClick AdExchange. It has been part of our DNA since 2001 to help monetize websites on a global scale. What to optimize the revenue of your website? Generate a higher eCPM? Achieve a higher fill-rate? Or generate extra revenues with audience data? Our publisher solutions team will help you grow your revenue embracing all programmatic yield management techniques.
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How to deal with ad blockers?

How to deal with ad blockers?

22 September 2015
Some consumers have been using ad blockers even before the internet existed. They have a sticker on their mailboxes that they don’t accept any unaddressed printed commercial flyers & folders. It is has also been a widely accepted feature with TV ads, but with a relatively small percentage of people using it - those using it being absolute TV nuts. The introduction of digital video recorders and services with skipping and fast-forward facilities enable viewers to avoid viewing advertisements in recorded programs, either manually or automatically. Internet savvy consumers have been doing the same thing for ages online. Ad-blockers and ghost-like techniques to identify who cookies you are things of the past, present & future.
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What is the real value of Programmatic Media Buying ?

What is the real value of Programmatic Media Buying ?

14 August 2015
You cannot - not yet - solely rely on a computer or a system for programmatic buying. The algorithm RTB uses is not able to take in account for instance emotions and current weather conditions. Campaign managers are needed to judge the editorial context of an ad impression and the choices made ​​by machines to improve the effect of a campaign and optimize. You should not rely solely on the algorithms of the programmatic buying, human brains will play a part to achieve the best results.
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Transition from operational partner to a strategic business partner

Transition from operational partner to a strategic business partner

15 June 2015
Just think about the advantages you will have if you can compare the data from your search (adwords) with your Google Analytics data and in the same time proper validate the ad spend on Display Marketing. Everyone is aggregating more data, from more sources, than ever before. We try to get a focus of the full value and potential of that information. This requires a technology-driven approach, a seamless and quick solution that will collect, integrate, manage and activate those large volumes of data.
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Getting it right – streamline, integrate and prosper

Getting it right – streamline, integrate and prosper

6 June 2015
If you are a modern-day digital agency or advertiser and have no philosophy in how to unify your different teams and online marketing channels within a unified tech stack, it’s high time to start scoping out possibilities and shaping your online future. If you don’t, your competitors will.
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Digital Video Advertising in every step of the Touch-Tell-Sell model

Digital Video Advertising in every step of the Touch-Tell-Sell model

19 May 2015
Video advertising has even more optimization and targeting capabilities than regular display. Think about settings as skippable/non-skippable, trueview, completed view and much more. Adapt these settings to fit the medium you are broadcasting on and audience you are trying to reach. On some websites it makes sense to make the video non-skippable. Optimizing based on screen size and position on a site can also have a positive impact on your engagement rate. And what about auto sound on/off settings? These are all choices you must think about per channel before going live with your campaign.
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