Implementing ad exchange quick wins to increase your overall revenue

Implementing ad exchange quick wins to increase your overall revenue

5 February 2016
Another helpful tool to guard your inventory is by setting up pricing rules. Through pricing rules you can ensure that you do not sell your inventory for a price low enough to attract unwelcome (i.e. low-quality) advertisers. By selecting the relevant ad units and ad sizes, and setting a minimum branded and anonymous CPM, you set a floor price below which no bids are accepted. This way the premium leaderboard on your homepage will never be bought for less than the floor price set by you.
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Touch-Tell-Sell audience targeting next-level

Touch-Tell-Sell audience targeting next-level

3 December 2015
The DQ&A Touch-Tell-Sell model will help you connect with customers at the right moments with the right message. Advanced and new targeting options in DoubleClick Bid Manager (DBM), the DSP from Google, enables us to target your campaigns by demographic, affinity, in-market, and similar audience profiles. This will help you reach users who are most likely to care about your brand or product. These targeting options complement any first and third-party data you may already be using in Bid Manager.
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A bigger, bolder & better Bid Manager

A bigger, bolder & better Bid Manager

9 October 2015
TrueView enabled - only pay after an engagement Since October 1st, we are able to provide our advertisers with TrueView. A cost-per-view (CPV) ad format in DBM to buy video ads on a cost-per-view (CPV) basis. With TrueView, viewers choose to engage, and you will only pay when they do. This format, priced on a cost-per-view basis, represents more than 85% of in-stream ads on YouTube, according to Rany Ng, product management director for Google.
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DoubleClick introduces Cross-Device measurement

DoubleClick introduces Cross-Device measurement

27 July 2015
Cross-device measurement in DoubleClick allows you to gain insight on the true performance of campaigns across the web, even when users switch devices in their path to conversion. This means you can measure conversions that begin on one device, and continue or end on another.
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