Scout24 Schweiz’s goal was to work together with DQ&A on increasing programmatic performance of its marketplace anibis.ch by 50% to meet its strict ROI expectations. With users using more devices and screens, finding the right audiences at the right moment of the customer journey is vital for producing results.
DQ&A developed a testing framework for Scout24 Schweiz. Following this framework, DQ&A used Display & Video 360 to test different audiences, buying strategies and used Studio to build matching dynamic creatives. The framework provided an opportunity to run a range of audience campaign strategies, with a specific focus on cross-device activation.
DQ&A has helped Scout24 Schweiz understand the opportunities their data presented across Google Marketing Platform in a meaningful way, enabling the client to adopt the platform across its organisation.
By implementing an audience testing framework and different audience strategies in Display & Video 360, Scout24 Schweiz were able to deliver a significant performance improvement over its data management platform audiences. This result was further boosted through use of smart, audience-centric dynamic creative built in Studio.
The results:
“Systematic testing plays an important role which also applies for the use of new targeting methods. Our tests have shown that Similar Audiences by Google are the most effective.”
- Sandro Jungi, Online Marketing Manager, Scout24 Schweiz AG
