Scout24 Schweiz’s goal was to work together with DQ&A on increasing programmatic performance of its marketplace anibis.ch by 50% to meet its strict ROI expectations. With users using more devices and screens, finding the right audiences at the right moment of the customer journey is vital for producing results.
DQ&A developed a testing framework for Scout24 Schweiz. Following this framework, DQ&A used Display & Video 360 to test different audiences, buying strategies and used Studio to build matching dynamic creatives. The framework provided an opportunity to run a range of audience campaign strategies, with a specific focus on cross-device activation.
DQ&A has helped Scout24 Schweiz understand the opportunities their data presented across Google Marketing Platform in a meaningful way, enabling the client to adopt the platform across its organisation.
By implementing an audience testing framework and different audience strategies in Display & Video 360, Scout24 Schweiz were able to deliver a significant performance improvement over its data management platform audiences. This result was further boosted through use of smart, audience-centric dynamic creative built in Studio.
“Systematic testing plays an important role which also applies for the use of new targeting methods. Our tests have shown that Similar Audiences by Google are the most effective.”
- Sandro Jungi, Online Marketing Manager, Scout24 Schweiz AG