Zalando Marketing Services (ZMS) is fashion brand Zalando’s 360° marketing unit. Zalando is the largest European e-commerce platform for fashion and lifestyle and one of the top 50 e-retailers globally. ZMS was looking for a partner to support in building an automated data-driven creative solution that leverages dynamic capabilities. ZMS also wanted to train their in-house teams to independently roll out similar strategies across multiple known brands. ZMS’s marketing team was looking to achieve a more personalised ad experience and drive a modular design approach to further improve ROI/uplift in conversion, and an increased engagement of ads using an automated solution. DQ&A was tasked with:
Ara Salbashian - Media Team Lead at Zalando Marketing Services“DQ&A is an important partner in developing dynamic creative automation. With their media expertise and technical knowledge, we have created 6 dynamic creative templates which use a multitude of signals. This has allowed us to personalize our creative strategy for our audiences based on every step of the funnel. In addition to these templates, DQ&A have provided extensive hands-on technical training and support to enable our team to scale our dynamic programmatic media offering.”
