Perfetti Van Melle Group is an Italian-Dutch company of confectionery and gum, formed in 2001 Perfetti Van Melle is headquartered in Lainate, Italy, and Breda, Netherlands. Perfetti van Melle, approached DQ&A to develop a Digital Transformation strategy across 15 global markets, 20 Perfetti van Melle brands including partnering with 15 local media agencies. DQ&A was tasked with:
Daan Simonis - Global Media & Digital Marketing Director at Perfetti Van Melle“DQ&A’s knowledgeable and international team has sped up and scaled up our internal digital media buying capabilities and tech knowledge. Their well-structured training and campaign support program has been paramount in accelerating our learning curve, providing more control and confidence in programmatic buying and resulted in significant media savings.”