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Incubeta DQ&A

Goals

Perfetti Van Melle Group is an Italian-Dutch company of confectionery and gum, formed in 2001 Perfetti Van Melle is headquartered in Lainate, Italy, and Breda, Netherlands. Perfetti van Melle, approached DQ&A to develop a Digital Transformation strategy across 15 global markets, 20 Perfetti van Melle brands including partnering with 15 local media agencies. DQ&A was tasked with:

  • Stadization of global media activity
  • Increase digital knowledge for market teams
  • Increase campaign performance
  • Improved media efficiencies

Strategy

  • Creating a standardised digital marketing blueprint
  • Transparent processes, naming conventions and audience management
  • Robust quality assurance layer

Results

  • Standardised, yet locally tailored digital strategy across 15 markets
  • 129 marketers trained globally ensuring more internal grip on digital marketing
  • 17% increase in media efficiency & performance

“DQ&A’s knowledgeable and international team has sped up and scaled up our internal digital media buying capabilities and tech knowledge. Their well-structured training and campaign support program has been paramount in accelerating our learning curve, providing more control and confidence in programmatic buying and resulted in significant media savings.”

Daan Simonis - Global Media & Digital Marketing Director at Perfetti Van Melle
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