Perfetti van Melle partners with DQ&A to accelerate Digital Transformation Globally

Goals

Perfetti Van Melle Group is an Italian-Dutch company of confectionery and gum, formed in 2001 Perfetti Van Melle is headquartered in Lainate, Italy, and Breda, Netherlands. Perfetti van Melle, approached DQ&A to develop a Digital Transformation strategy across 15 global markets, 20 Perfetti van Melle brands including partnering with 15 local media agencies. DQ&A was tasked with:

Stadization of global media activity
Increase digital knowledge for market teams
Increase campaign performance
Improved media efficiencies

Strategy

Creating a standardised digital marketing blueprint
Transparent processes, naming conventions and audience management
Robust quality assurance layer

Results

Standardised, yet locally tailored digital strategy across 15 markets
129 marketers trained globally ensuring more internal grip on digital marketing
17% increase in media efficiency & performance

“DQ&A’s knowledgeable and international team has sped up and scaled up our internal digital media buying capabilities and tech knowledge. Their well-structured training and campaign support program has been paramount in accelerating our learning curve, providing more control and confidence in programmatic buying and resulted in significant media savings.”

Daan Simonis - Global Media & Digital Marketing Director at Perfetti Van Melle