What is the real value of Programmatic Media Buying ?
You cannot - not yet - solely rely on a computer or a system for programmatic buying. The algorithm RTB uses is not able to take in account for instance emotions and current weather conditions. Campaign managers are needed to judge the editorial context of an ad impression and the choices made by machines to improve the effect of a campaign and optimize. You should not rely solely on the algorithms of the programmatic buying, human brains will play a part to achieve the best results.Read more