Video advertising has even more optimization and targeting capabilities than regular display. Think about settings as skippable/non-skippable, trueview, completed view and much more. Adapt these settings to fit the medium you are broadcasting on and audience you are trying to reach. On some websites it makes sense to make the video non-skippable. Optimizing based on screen size and position on a site can also have a positive impact on your engagement rate. And what about auto sound on/off settings? These are all choices you must think about per channel before going live with your campaign.

Executed in the right way, precision targeting in digital radio audiences ensures the right message is heard by the right audience & at the right time. It is possible to uniquely serve ads in real time to each listener’s personalized stream, creating a one-to-one relationship between you and the listener. So you can imagine our experience in programmatic media trading comes in handy. We always know to look for message relevancy and campaign effectiveness while being able to hyper-target and optimize radio advertising. This is another powerful element we can add to our proven Touch-Tell-Sell consumer acquisition model.