Transition from operational partner to a strategic business partner

Transition from operational partner to a strategic business partner

15 June 2015
Just think about the advantages you will have if you can compare the data from your search (adwords) with your Google Analytics data and in the same time proper validate the ad spend on Display Marketing. Everyone is aggregating more data, from more sources, than ever before. We try to get a focus of the full value and potential of that information. This requires a technology-driven approach, a seamless and quick solution that will collect, integrate, manage and activate those large volumes of data.
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Getting it right – streamline, integrate and prosper

Getting it right – streamline, integrate and prosper

6 June 2015
If you are a modern-day digital agency or advertiser and have no philosophy in how to unify your different teams and online marketing channels within a unified tech stack, it’s high time to start scoping out possibilities and shaping your online future. If you don’t, your competitors will.
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Digital Video Advertising in every step of the Touch-Tell-Sell model

Digital Video Advertising in every step of the Touch-Tell-Sell model

19 May 2015
Video advertising has even more optimization and targeting capabilities than regular display. Think about settings as skippable/non-skippable, trueview, completed view and much more. Adapt these settings to fit the medium you are broadcasting on and audience you are trying to reach. On some websites it makes sense to make the video non-skippable. Optimizing based on screen size and position on a site can also have a positive impact on your engagement rate. And what about auto sound on/off settings? These are all choices you must think about per channel before going live with your campaign.
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Successful first edition of Online Tuesday in South Africa

Successful first edition of Online Tuesday in South Africa

16 April 2015
It is the goal of Online Tuesday South Africa to always make it an accessible evening with surprising speakers. So not just the usual suspects, but also surprising speakers. Sharing visionary ideas about the future of digital advertising. Online Tuesday South Africa is organized by it’s founding partners: DQ&A Media Group, Initiate International and Memeburn.
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Digital Radio

Digital Radio

10 April 2015
Executed in the right way, precision targeting in digital radio audiences ensures the right message is heard by the right audience & at the right time. It is possible to uniquely serve ads in real time to each listener’s personalized stream, creating a one-to-one relationship between you and the listener. So you can imagine our experience in programmatic media trading comes in handy. We always know to look for message relevancy and campaign effectiveness while being able to hyper-target and optimize radio advertising. This is another powerful element we can add to our proven Touch-Tell-Sell consumer acquisition model.
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Dynamic retargeting

Dynamic retargeting

2 April 2015
Dynamic retargeting with DQ&A For our clients innovative remarketing efforts are becoming increasingly important, as not all potential customers on...
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Online Tuesday is coming to South Africa

Online Tuesday is coming to South Africa

31 March 2015
Online Tuesday has its beginning in Amsterdam, and is organized by Marketingfacts, NEWPEOPLE, Traffic4u, PostNL and DQ&A Media Group. Where it started in 2010. It is an event that takes place every second Tuesday of the month in Amsterdam. During this event, which is attended by 150-250 people, a specific digital marketing topic is discussed. The goal of Online Tuesday is to share not only practical experience - for example in the form of case studies - but also visionary ideas about the future of digital advertising.
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Love At First Landing Page

Love At First Landing Page

7 February 2015
The call-to-action button or link is one of the most important aspects of your page, as it has proven to help people easily identify the primary call to action. Be sure to split test the size, color and messaging on the button. Some sizes, color and messaging on the button work better than others - split test to see what works best for you! Some proven button design tips to consider that we’ve found to improve click ability:
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Programmatic video marketing

Programmatic video marketing

24 January 2015
Although it’s fast growth RTB only covers a fraction of the digital media industry. But we all agree RTB is a big step forward towards a more transparent digital media buying landscape. The technique of RTB is seen as the biggest change in the display advertising market in recent years. This technique makes it possible for advertisers, based on current data to determine which individual video impression his advertising message is displayed on. A link between all the different data available, such as exchanges, publishers and advertisers is required for this.
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DQ&A wins Manutan as new client

DQ&A wins Manutan as new client

12 January 2015
Menno Hordijk from Manutan stated “We were impressed with DQ&A Media Group throughout the pitch processes and their strong alignment with Manutan on their future media planning and buying strategy. In DQ&A, we have chosen the digital agency that provides us with the most comprehensive and innovative ideas & technology to help drive Manutan with a unique and valuable approach to increase our market-share brand into the future. In this rapidly changing market, it is important to have experienced partners we can rely on to take the next step.”
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