Getting LEAN

Getting LEAN

16 February 2016
Getting LEAN with Digital Ad UXToday, the IAB Tech Lab is launching the LEAN Ads program. Supported by the Executive Committee of the IAB Tech Lab Board, IABs around the world, and hundreds of member companies, LEAN stands for Light, Encrypted, Ad choice supported, Non-invasive ads. These are principles that will help guide the next phases of advertising technical standards for the global digital advertising supply chain.
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Implementing ad exchange quick wins to increase your overall revenue

Implementing ad exchange quick wins to increase your overall revenue

5 February 2016
Another helpful tool to guard your inventory is by setting up pricing rules. Through pricing rules you can ensure that you do not sell your inventory for a price low enough to attract unwelcome (i.e. low-quality) advertisers. By selecting the relevant ad units and ad sizes, and setting a minimum branded and anonymous CPM, you set a floor price below which no bids are accepted. This way the premium leaderboard on your homepage will never be bought for less than the floor price set by you.
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Touch-Tell-Sell audience targeting next-level

Touch-Tell-Sell audience targeting next-level

3 December 2015
The DQ&A Touch-Tell-Sell model will help you connect with customers at the right moments with the right message. Advanced and new targeting options in DoubleClick Bid Manager (DBM), the DSP from Google, enables us to target your campaigns by demographic, affinity, in-market, and similar audience profiles. This will help you reach users who are most likely to care about your brand or product. These targeting options complement any first and third-party data you may already be using in Bid Manager.
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incuBeta and DQ&A Media Group create €100m Digital Merger

incuBeta and DQ&A Media Group create €100m Digital Merger

4 November 2015
incuBeta and DQ&A Media Group announce their merger, offering clients enhanced services and access to exciting new markets. Combined companies specialise in programmatic media, search and web analytics, delivering measurable results for top-tier global and European markets. The merged company has over 400 full-time staff, with 13 offices worldwide, implementing DoubleClick Digital Marketing solutions and running campaigns across 100 countries.
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A bigger, bolder & better Bid Manager

A bigger, bolder & better Bid Manager

9 October 2015
TrueView enabled - only pay after an engagement Since October 1st, we are able to provide our advertisers with TrueView. A cost-per-view (CPV) ad format in DBM to buy video ads on a cost-per-view (CPV) basis. With TrueView, viewers choose to engage, and you will only pay when they do. This format, priced on a cost-per-view basis, represents more than 85% of in-stream ads on YouTube, according to Rany Ng, product management director for Google.
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What to choose as a Publisher

What to choose as a Publisher

8 October 2015
Smaller publishers usually struggle with the same issues. Issues they wouldn’t have if they would team up with a sales house. In the last couple of years we have seen publishers shifting towards, but also away from sales houses. It is a strategic decision. We work together with both parties and by writing this article we hope to provide you with more insights on why joining a sales house might or might not be good idea.
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DQ&A certified as a Google publishing partner

DQ&A certified as a Google publishing partner

1 October 2015
Google selected our DQ&A One division for the ‘Certified Publishing Partner program’ based on our proven expertise for over 10 years with DoubleClick for Publishers and our extensive knowledge of DoubleClick AdExchange. It has been part of our DNA since 2001 to help monetize websites on a global scale. What to optimize the revenue of your website? Generate a higher eCPM? Achieve a higher fill-rate? Or generate extra revenues with audience data? Our publisher solutions team will help you grow your revenue embracing all programmatic yield management techniques.
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How to deal with ad blockers?

How to deal with ad blockers?

22 September 2015
Some consumers have been using ad blockers even before the internet existed. They have a sticker on their mailboxes that they don’t accept any unaddressed printed commercial flyers & folders. It is has also been a widely accepted feature with TV ads, but with a relatively small percentage of people using it - those using it being absolute TV nuts. The introduction of digital video recorders and services with skipping and fast-forward facilities enable viewers to avoid viewing advertisements in recorded programs, either manually or automatically. Internet savvy consumers have been doing the same thing for ages online. Ad-blockers and ghost-like techniques to identify who cookies you are things of the past, present & future.
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What is the real value of Programmatic Media Buying ?

What is the real value of Programmatic Media Buying ?

14 August 2015
You cannot - not yet - solely rely on a computer or a system for programmatic buying. The algorithm RTB uses is not able to take in account for instance emotions and current weather conditions. Campaign managers are needed to judge the editorial context of an ad impression and the choices made ​​by machines to improve the effect of a campaign and optimize. You should not rely solely on the algorithms of the programmatic buying, human brains will play a part to achieve the best results.
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Standards that will help create scale for your rich media campaigns on all screens

Standards that will help create scale for your rich media campaigns on all screens

5 August 2015
Auto-scaling on all mobile devices is very important when running mobile rich media campaigns. Mobile rich media advertising has historically been difficult to execute on a large scale because every publisher has maintained different standards and specs for mobile ads. With so many different standards, you would have to create many ads, each tailored to individual publishers -- a very manual and unscalable process. Not to mention very expensive… Using an HTML5 dynamic template, will allow you to create and manage one flexible ad—instead of hundreds of custom-built ads—that can run across screens. Using an HTML5 template helps you create and manage one flexible ad—instead of hundreds of custom-built ads—that could run across screens. This strategy will improve scaling possibilities. When creating a stunning creative ad you have to ensure the experience works uniformly across devices. HTML5 device-motion and device-orientation APIs will help you do this.
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New policy for obtaining EU end-users’ consent

New policy for obtaining EU end-users’ consent

28 July 2015
Google has published a new policy for obtaining EU end-users’ consent. Since the products & services of DoubleClick by Google...
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DoubleClick introduces Cross-Device measurement

DoubleClick introduces Cross-Device measurement

27 July 2015
Cross-device measurement in DoubleClick allows you to gain insight on the true performance of campaigns across the web, even when users switch devices in their path to conversion. This means you can measure conversions that begin on one device, and continue or end on another.
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