Yesterday, in the 2nd Part of this blog series, we examined how the 2 areas of ownership and 6 areas...

Yesterday, in the 1st part of this blog series we explored the trend of Advertisers and Agencies ‘in-housing’ their programmatic...

In our new-trend-hungry industry of digital marketing, the concept of ‘in-housing’ programmatic media buying is generally discussed from the perspective...

We have officially launched our training division: tailored for in-house advertising teams, agencies and publishers in the Dutch market. As...

We have a few months to go until the implementation of the General Data Protection Regulation (GDPR). The new privacy...

  The online advertising ecosystem is riddled with different parties wanting a piece of the revenue pie. Improve Digital, Google,...

Counterfeiters are found in every industry; in music, film, and even the products we use on a daily basis. The...

Apple Throws a Spanner in the Works with Intelligent Tracking Prevention. When Apple announced version 11 of Safari at their...

It was during the 2015 IAB Ad Operations Summit that Jonathan Bellack, Director of Product Management DoubleClick, first introduced the...

Late last year, the DQ&A Ad Operations team launched a new ‘Viewability Project’ to help our publishers improve the value...

Header bidding has been a ‘hot topic’ within the digital ecosystem this year. The buzz around it shows that some...

I’d had direct experience of working with DQ&A when they were an early client of the Google-acquired DSP, Invite Media, which was later superseded by DBM. They had been forward-thinking in ad tech for much longer than I had been around and this quality has not been compromised since, which was unusual and appealing.