incuBeta and DQ&A Media Group announce their merger, offering clients enhanced services and access to exciting new markets. Combined companies specialise in programmatic media, search and web analytics, delivering measurable results for top-tier global and European markets. The merged company has over 400 full-time staff, with 13 offices worldwide, implementing DoubleClick Digital Marketing solutions and running campaigns across 100 countries.

TrueView enabled - only pay after an engagement Since October 1st, we are able to provide our advertisers with TrueView. A cost-per-view (CPV) ad format in DBM to buy video ads on a cost-per-view (CPV) basis. With TrueView, viewers choose to engage, and you will only pay when they do. This format, priced on a cost-per-view basis, represents more than 85% of in-stream ads on YouTube, according to Rany Ng, product management director for Google.

Smaller publishers usually struggle with the same issues. Issues they wouldn’t have if they would team up with a sales house. In the last couple of years we have seen publishers shifting towards, but also away from sales houses. It is a strategic decision. We work together with both parties and by writing this article we hope to provide you with more insights on why joining a sales house might or might not be good idea.

Google selected our DQ&A One division for the ‘Certified Publishing Partner program’ based on our proven expertise for over 10 years with DoubleClick for Publishers and our extensive knowledge of DoubleClick AdExchange. It has been part of our DNA since 2001 to help monetize websites on a global scale. What to optimize the revenue of your website? Generate a higher eCPM? Achieve a higher fill-rate? Or generate extra revenues with audience data? Our publisher solutions team will help you grow your revenue embracing all programmatic yield management techniques.

Some consumers have been using ad blockers even before the internet existed. They have a sticker on their mailboxes that they don’t accept any unaddressed printed commercial flyers & folders. It is has also been a widely accepted feature with TV ads, but with a relatively small percentage of people using it - those using it being absolute TV nuts. The introduction of digital video recorders and services with skipping and fast-forward facilities enable viewers to avoid viewing advertisements in recorded programs, either manually or automatically. Internet savvy consumers have been doing the same thing for ages online. Ad-blockers and ghost-like techniques to identify who cookies you are things of the past, present & future.

You cannot - not yet - solely rely on a computer or a system for programmatic buying. The algorithm RTB uses is not able to take in account for instance emotions and current weather conditions. Campaign managers are needed to judge the editorial context of an ad impression and the choices made ​​by machines to improve the effect of a campaign and optimize. You should not rely solely on the algorithms of the programmatic buying, human brains will play a part to achieve the best results.

Auto-scaling on all mobile devices is very important when running mobile rich media campaigns. Mobile rich media advertising has historically been difficult to execute on a large scale because every publisher has maintained different standards and specs for mobile ads. With so many different standards, you would have to create many ads, each tailored to individual publishers -- a very manual and unscalable process. Not to mention very expensive… Using an HTML5 dynamic template, will allow you to create and manage one flexible ad—instead of hundreds of custom-built ads—that can run across screens. Using an HTML5 template helps you create and manage one flexible ad—instead of hundreds of custom-built ads—that could run across screens. This strategy will improve scaling possibilities. When creating a stunning creative ad you have to ensure the experience works uniformly across devices. HTML5 device-motion and device-orientation APIs will help you do this.

Google has published a new policy for obtaining EU end-users’ consent. Since the products & services of DoubleClick by Google...

Cross-device measurement in DoubleClick allows you to gain insight on the true performance of campaigns across the web, even when users switch devices in their path to conversion. This means you can measure conversions that begin on one device, and continue or end on another.

So how do you go about it and make the most out of the new possibilities the programmatic world offers you? We call this Sell ​​Side marketing in a programmatic world. We advise our publishers to take advantage of the possibilities and make some clear choices. Do you want to distinguish yourself based on pricing? Or will you spice up your publisher profile in such a way you protrude in the crowded marketplaces and advertisers will notice you.

Successful advertising on Twitter Advertising on social media is popular. Facebook marketing has shown good results. But less known are...

With the right strategy, products and services in-place publishers who never had an automatic trading action plan have succeeded to monetize inventory for which they previously had no other demand and it delivered a fill rate of greater than 90%. Publishers must make sure they are not leaving any money on the table. The industry is moving closer and closer to a programmatic future of buying and selling inventory - the best time for publishers to get ready for it is now. Take control.