I’d had direct experience of working with DQ&A when they were an early client of the Google-acquired DSP, Invite Media, which was later superseded by DBM. They had been forward-thinking in ad tech for much longer than I had been around and this quality has not been compromised since, which was unusual and appealing.
After our merger with incuBeta we now have offices in Asia, South Africa, Australië and our home ground Europe. We are passionate about showing measurable results on digital strategies for our clients on a global level. Big international accounts are seeing the benefits of working with a truly independent digital media agency. One that offers services on media buying, search, affiliate marketing and digital media technologies. We reach audiences through every touchpoint, in a way that's relevant for their personal customer journey. Join us now!
Getting LEAN with Digital Ad UXToday, the IAB Tech Lab is launching the LEAN Ads program. Supported by the Executive Committee of the IAB Tech Lab Board, IABs around the world, and hundreds of member companies, LEAN stands for Light, Encrypted, Ad choice supported, Non-invasive ads. These are principles that will help guide the next phases of advertising technical standards for the global digital advertising supply chain.
Implementing ad exchange quick wins to increase your overall revenue
5 February 2016
Another helpful tool to guard your inventory is by setting up pricing rules. Through pricing rules you can ensure that you do not sell your inventory for a price low enough to attract unwelcome (i.e. low-quality) advertisers. By selecting the relevant ad units and ad sizes, and setting a minimum branded and anonymous CPM, you set a floor price below which no bids are accepted. This way the premium leaderboard on your homepage will never be bought for less than the floor price set by you.
The DQ&A Touch-Tell-Sell model will help you connect with customers at the right moments with the right message. Advanced and new targeting options in DoubleClick Bid Manager (DBM), the DSP from Google, enables us to target your campaigns by demographic, affinity, in-market, and similar audience profiles. This will help you reach users who are most likely to care about your brand or product. These targeting options complement any first and third-party data you may already be using in Bid Manager.
incuBeta and DQ&A Media Group create €100m Digital Merger
4 November 2015
incuBeta and DQ&A Media Group announce their merger, offering clients enhanced services and access to exciting new markets.
Combined companies specialise in programmatic media, search and web analytics, delivering measurable results for top-tier global and European markets.
The merged company has over 400 full-time staff, with 13 offices worldwide, implementing DoubleClick Digital Marketing solutions and running campaigns across 100 countries.
TrueView enabled - only pay after an engagement
Since October 1st, we are able to provide our advertisers with TrueView. A cost-per-view (CPV) ad format in DBM to buy video ads on a cost-per-view (CPV) basis. With TrueView, viewers choose to engage, and you will only pay when they do. This format, priced on a cost-per-view basis, represents more than 85% of in-stream ads on YouTube, according to Rany Ng, product management director for Google.
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