Viewable impressions are valuable impressions

Viewable impressions are valuable impressions

31 July 2017
Late last year, the DQ&A Ad Operations team launched a new ‘Viewability Project’ to help our publishers improve the value...
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Header Bidding

Header Bidding

21 July 2017
Header bidding has been a ‘hot topic’ within the digital ecosystem this year. The buzz around it shows that some...
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5 Minutes with Michael Turner

5 Minutes with Michael Turner

17 July 2017
I’d had direct experience of working with DQ&A when they were an early client of the Google-acquired DSP, Invite Media, which was later superseded by DBM. They had been forward-thinking in ad tech for much longer than I had been around and this quality has not been compromised since, which was unusual and appealing.
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DQ&A opens London office

DQ&A opens London office

25 May 2017
Expanding DQ&A opens London office as it expands into the UK and Ireland market. The brand will be managed by...
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DQ&A expands agency activities under NMPi

DQ&A expands agency activities under NMPi

14 October 2016
DQ&A consolidates and expands Dutch agency activities under NMPi brand, looks to bring transparency and data ownership to the market and challenge traditional agency groups.
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DoubleClick Bid Manager provides full integration with search

DoubleClick Bid Manager provides full integration with search

17 May 2016
Transparency and cross channel marketing with DoubleClick Bid Manager DoubleClick Bid Manager is a next-generation demand-side-platform (DSP) and promises greater...
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The benefits of a career at DQ&A

The benefits of a career at DQ&A

22 February 2016
After our merger with incuBeta we now have offices in Asia, South Africa, Australië and our home ground Europe. We are passionate about showing measurable results on digital strategies for our clients on a global level. Big international accounts are seeing the benefits of working with a truly independent digital media agency. One that offers services on media buying, search, affiliate marketing and digital media technologies. We reach audiences through every touchpoint, in a way that's relevant for their personal customer journey. Join us now!
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Getting LEAN

Getting LEAN

16 February 2016
Getting LEAN with Digital Ad UXToday, the IAB Tech Lab is launching the LEAN Ads program. Supported by the Executive Committee of the IAB Tech Lab Board, IABs around the world, and hundreds of member companies, LEAN stands for Light, Encrypted, Ad choice supported, Non-invasive ads. These are principles that will help guide the next phases of advertising technical standards for the global digital advertising supply chain.
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Implementing ad exchange quick wins to increase your overall revenue

Implementing ad exchange quick wins to increase your overall revenue

5 February 2016
Another helpful tool to guard your inventory is by setting up pricing rules. Through pricing rules you can ensure that you do not sell your inventory for a price low enough to attract unwelcome (i.e. low-quality) advertisers. By selecting the relevant ad units and ad sizes, and setting a minimum branded and anonymous CPM, you set a floor price below which no bids are accepted. This way the premium leaderboard on your homepage will never be bought for less than the floor price set by you.
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Improve the ROI of your programmatic campaigns with these five simple tips!

Improve the ROI of your programmatic campaigns with these five simple tips!

10 December 2015
We often need to remind our clients that optimal results with programmatic campaigns are only obtained thanks to continuous optimization. For this, you need all data at your disposal anytime, anywhere and your organisation needs to be agile enough to react quick and flexible when this is required. If you have secured this, here are five simple tips to improve your ROI
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Touch-Tell-Sell audience targeting next-level

Touch-Tell-Sell audience targeting next-level

3 December 2015
The DQ&A Touch-Tell-Sell model will help you connect with customers at the right moments with the right message. Advanced and new targeting options in DoubleClick Bid Manager (DBM), the DSP from Google, enables us to target your campaigns by demographic, affinity, in-market, and similar audience profiles. This will help you reach users who are most likely to care about your brand or product. These targeting options complement any first and third-party data you may already be using in Bid Manager.
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