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Social integrations within DoubleClick Search

6 June 2018

DoubleClick Search provides a data-driven, integrated approach to paid search marketing. It enables marketers and publishers to use custom attribution...

5 Minutes, 5 Questions, All Digital with Leo

17 May 2018

DQ&A UK will be a year old this month and the team has grown rapidly during the first year. One...

Dutch CMOs are struggling with the speed of Digital Transformation

22 March 2018

A recently published report about Marketing Innovation by IAB Netherlands and Deloitte reports the majority of companies in The Netherlands...

Programmatic Advertising Opportunities

2 March 2018

Automation and digital technologies allow us to work efficiently in many industries by extending reach, smoothing interactions, streamlining processes and...

Programmatic In-Housing: A question of cost or investment?

2 March 2018

Yesterday, in the 2nd Part of this blog series, we examined how the 2 areas of ownership and 6 areas...

Programmatic In-Housing: The unique case of collaborative transparency

1 March 2018

Yesterday, in the 1st part of this blog series we explored the trend of Advertisers and Agencies ‘in-housing’ their programmatic...

Programmatic In-Housing: The Dynamics of Ownership & Control

28 February 2018

In our new-trend-hungry industry of digital marketing, the concept of ‘in-housing’ programmatic media buying is generally discussed from the perspective...

DQ&A launch external training programme

13 February 2018

We have officially launched our training division: tailored for in-house advertising teams, agencies and publishers in the Dutch market. As...

Privacy law GDPR

8 January 2018

We have a few months to go until the implementation of the General Data Protection Regulation (GDPR). The new privacy...

The Google Yield Curve

9 November 2017

The online advertising ecosystem is riddled with different parties wanting a piece of the revenue pie. Improve Digital, Google,...

Busting Ad Spoofing with Ads.txt

10 October 2017

Counterfeiters are found in every industry; in music, film, and even the products we use on a daily basis. The...

Intelligent tracking prevention

5 October 2017

Apple Throws a Spanner in the Works with Intelligent Tracking Prevention. When Apple announced version 11 of Safari at their...