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Dutch CMOs are struggling with the speed of Digital Transformation

22 March 2018

A recently published report about Marketing Innovation by IAB Netherlands and Deloitte reports the majority of companies in The Netherlands...

Programmatic Advertising Opportunities

2 March 2018

Automation and digital technologies allow us to work efficiently in many industries by extending reach, smoothing interactions, streamlining processes and...

Programmatic In-Housing: A question of cost or investment?

2 March 2018

Yesterday, in the 2nd Part of this blog series, we examined how the 2 areas of ownership and 6 areas...

Programmatic In-Housing: The unique case of collaborative transparency

1 March 2018

Yesterday, in the 1st part of this blog series we explored the trend of Advertisers and Agencies ‘in-housing’ their programmatic...

Programmatic In-Housing: The Dynamics of Ownership & Control

28 February 2018

In our new-trend-hungry industry of digital marketing, the concept of ‘in-housing’ programmatic media buying is generally discussed from the perspective...

DQ&A launch external training programme

13 February 2018

We have officially launched our training division: tailored for in-house advertising teams, agencies and publishers in the Dutch market. As...

Privacy law GDPR

8 January 2018

We have a few months to go until the implementation of the General Data Protection Regulation (GDPR). The new privacy...

The Google Yield Curve

9 November 2017

The online advertising ecosystem is riddled with different parties wanting a piece of the revenue pie. Improve Digital, Google,...

Busting Ad Spoofing with Ads.txt

10 October 2017

Counterfeiters are found in every industry; in music, film, and even the products we use on a daily basis. The...

Intelligent tracking prevention

5 October 2017

Apple Throws a Spanner in the Works with Intelligent Tracking Prevention. When Apple announced version 11 of Safari at their...

First Look, first prize

11 August 2017

It was during the 2015 IAB Ad Operations Summit that Jonathan Bellack, Director of Product Management DoubleClick, first introduced the...

Dmexco 2017

11 August 2017

DMEXCO 2017 is coming up and we are looking forward to it! DMEXCO is the digital marketing industry’s largest and...