Shining a Spotlight on Data Layers

Shining a Spotlight on Data Layers

18 May 2021
As a member of the digital marketing industry, you’ll likely be familiar with the term data layer, but perhaps lack...
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Unleashing Potential with Beiersdorf, DraftKings, Incubeta Groundswell & Hyundai

Unleashing Potential with Beiersdorf, DraftKings, Incubeta Groundswell & Hyundai

27 April 2021
Last week was an exciting time for Incubeta as we hosted our first event since the unveiling of our vibrant...
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Unveiling Incubeta’s New Brand Identity

Unveiling Incubeta’s New Brand Identity

12 April 2021
We are thrilled to introduce Incubeta, our parent company’s new identity, a rebrand that enables us to move beyond traditional...
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Implementing a Consent Manager: Common Data Issues

Implementing a Consent Manager: Common Data Issues

23 March 2021
Implementation of a Consent Manager is no small task and in most cases needs to be meticulously planned from the...
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Incubeta Ignite: GA4, The Future of Measurement

Incubeta Ignite: GA4, The Future of Measurement

19 March 2021
Last week we were thrilled to host the latest event in our Incubeta Ignite series: GA4, The Future of Measurement....
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Incubeta Acquires Ecommerce Agency Groundswell

Incubeta Acquires Ecommerce Agency Groundswell

16 March 2021
Today, we are delighted to announce that ecommerce experts, Groundswell have joined the Incubeta family alongside our sister companies NMPi,...
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A Spotlight on Google’s Limited Ads Solution

A Spotlight on Google’s Limited Ads Solution

9 March 2021
Six months down the line, and we are well underway with IAB’s TCF 2.0 consent framework. Together with several Consent...
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Privacy Changes: The Impact on Dynamic Creative Optimization & What Marketers’ Should Consider

Privacy Changes: The Impact on Dynamic Creative Optimization & What Marketers’ Should Consider

9 March 2021
There is nothing better than getting something that suits you perfectly, or being presented with something that is just right...
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Why Marketers, not Ad Tech & Agencies should care about Privacy Changes

Why Marketers, not Ad Tech & Agencies should care about Privacy Changes

4 March 2021
We live in unprecedented times for many reasons. Aside from the fluctuating state of the world we live in, digital...
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Incubeta UK Welcome Sally Laycock as New CEO

Incubeta UK Welcome Sally Laycock as New CEO

11 February 2021
We’re thrilled to announce the appointment of Sally Laycock as the new CEO of our parent company, Incubeta UK. Based...
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Incubeta Ignite: Analytics in Action

Incubeta Ignite: Analytics in Action

21 January 2021
Last week we were thrilled to host our first event of 2021 – Incubeta Ignite: Analytics in Action. Incubeta’s new...
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Incubeta Welcome Lars Lehne as New Group CEO

Incubeta Welcome Lars Lehne as New Group CEO

13 January 2021
We’re excited to announce the appointment of Lars Lehne as the new Group CEO of our parent company Incubeta. Based...
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