Programmatic advertising has taken the digital marketing world by storm. As one of the front-runners in the programmatic space, we have seen hype turn into reality. This reality calls for an inclusion of a sound programmatic approach for advertisers looking to reach their audiences at scale with customised messaging. We help our clients embrace the enormous opportunities the programmatic landscape offers, empowering them with the right strategy for their particular business.
We have learned to cut through the buzzwords and make programmatic work for our clients by helping them shape the factors driving results: media strategy, creative strategy, and data strategy. By ensuring a connection between these three pillars, we can ensure a programmatic approach that is successful. Our experience as programmatic practitioners means we don’t just talk the talk, we know what is needed to make programmatic work and deliver value for you.
Using DoubleClick Bid Manager we provide our clients with the best programmatic buying solution on the market, connecting display, video, native, and mobile advertising formats across devices and users. Being an integral part of the DoubleClick stack we connect programmatic strategy to broader digital marketing execution and incorporate DoubleClick Campaign Manager and Analytics 360’s rich data ecosystem.
We believe programmatic should be an essential component of modern media strategies. We’ve been on the forefront of programmatic innovation, turning programmatic radio campaigns, and data-driven digital out-of-home campaigns.
Programmatic is not just a way to buy cheap media at scale. For us, programmatic is a completely new way of buying media, based on triggers and data points that modern-day advertisers can fully influence. We help our clients transition into this new world since we see the tremendous results achieved across our global client base.