Google Marketing Platform

Today’s digital advertising ecosystem requires advertisers to think in a way that transcends channels, platforms, and devices. We empower advertisers with the right technology to centrally measure, optimize and infuse these activities with the right data.

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Using the Google Marketing Platform means using a stack that connects your media channels and which helps you buy and optimize media using industry-defining tools such as Search Ads 360 (formerly DoubleClick Search) and Display & Video 360 (formerly DoubleClick Bid Manager).

The Google Marketing Platform gives our clients a deduplicated, single view of their customer regardless of acquisition source or device, and enables 1:1 messaging to these customers using smart dynamic creative messaging through Studio.

We help our clients build centralized data warehouses within Campaign Manager, enabling integration of offline sales data, CRM records, or other marketing triggers into their digital marketing campaigns with ease.

The connection with Analytics 360 means a fully unified view of all digital touchpoints with your clients. All optimized in synchronicity towards your business’ KPIs and within one centralized marketing platform.

Features

One holistic source of truth
A connected ecosystem
Gain control and insight
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One holistic source of truth

Through the Google Marketing Platform, we optimise towards clear and aligned business KPIs across all your digital marketing channels. In an integrated and orchestrated approach. This gives you a single source of truth for your digital marketing campaigns and their cross-channel, and cross-device, performance.

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A connected ecosystem

Using a singular user graph, recognise audiences and optimize them across search and media campaigns showing them relevant messaging. Every step of their journey through your marketing funnel.

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Gain control and insight

Choosing for the Google Marketing Platform means empowering your organisation with control and insights that are unparalleled. Combined with our services we will help you optimise your media in a fully transparent ecosystem, helping you manage your agencies and other stakeholders within your own Google Marketing Platform environment.

Choosing to use the Google Marketing Platform through DQ&A does not only empower you with the best digital marketing platform in the market, it also provides you with the DQ&A’s deep expertise making Google’s digital marketing products work for our clients.

Our teams of experienced consultants have implemented Google Marketing Platform across hundreds of clients across the globe, helping them every step of the way. Our team will ensure that through proper implementation, onboarding and activation on the Google Marketing Platform, you realise the maximum impact the platform can have on your business.

We specialise in bespoke integrations of Google Marketing Platform components which fit in seamlessly with your current business platforms, CRM data and other tooling you might use. This empowers your marketing stack with data streams delivering true value, and connecting back relevant business insights to your internal business analysis tools.

We pride ourselves on our services surrounding the Google Marketing Platform including strategy, creation, channel management and campaign management services.

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