The choice of creative influences over 50% of the success of a digital marketing campaign. An enormous percentage which is often overlooked in the age of data-driven marketing.
We believe in the combination of data, creative, and media. Using DoubleClick Studio we help our clients in establishing fully dynamic creative, driven by external data points that truly influence the businesses of our clients.
This means we can connect product feeds to set up full dynamic creative remarketing campaigns, but it also means we can implement weather data, stock data, or specific events within advertisements. We can bring campaigns to life using real, actual data, resulting in much higher response rates and engagement for your ads.
Through automated optimization, we can not only help you in including dynamic elements within your ads, but also optimize the best performing elements within your dynamic setup to the right audience, campaign strategy and expected conversion outcome.
Using dynamic creative puts your campaigns at the crest of digital innovation but, just as important, it can lead to large cost savings compared to traditional creative creation processes.
Our experts help you get the most out of dynamic creative, combining our expertise in building fully dynamic advertising assets with a strategic approach that focuses on connecting these creatives with a relevant measurement and media strategy.
We feel knowing your audience is what drives dynamic messaging, as well as a strong tie-in with your website and campaign content. Often combining the power of video with dynamic messaging, our team will aim to combine the best audio/visual approach across channels, media types, and devices, ensuring consumers are exposed to a logical, congruent ad cycle, eventually leading to conversion and ROI.