Dynamic Creative

The choice of creative influences over 50% of the success of a digital marketing campaign. An enormous percentage which is often overlooked in the age of data-driven marketing.

We believe in the combination of data, creative, and media. Using DoubleClick Studio we help our clients in establishing fully dynamic creative, driven by external data points that truly influence the businesses of our clients.
This means we can connect product feeds to set up full dynamic creative remarketing campaigns, but it also means we can implement weather data, stock data, or specific events within advertisements. We can bring campaigns to life using real, actual data, resulting in much higher response rates and engagement for your ads.

Through automated optimization, we can not only help you in including dynamic elements within your ads, but also optimize the best performing elements within your dynamic setup to the right audience, campaign strategy and expected conversion outcome.

Using dynamic creative puts your campaigns at the crest of digital innovation but, just as important, it can lead to large cost savings compared to traditional creative creation processes.

Dynamic Creative Remarketing

Looking to re-engage your users with relevant ads based on browsing history on your website? We can help you set up a full dynamic creative remarketing set up on DoubleClick, following your design guidelines, product feed, and business rules to empower your creative generation and optimization.

Dynamic Optimization

Looking to quickly test a wide range of images, calls-to-action, and other elements for your campaign? We can help you optimize your campaign dynamically and across segments, ensuring a campaign optimized for each user individually, not for the masses.

Messaging Frameworks

Building engaging dynamic creative is one thing, building a framework that speaks to the right messaging strategy connected to measurement and media activity is another thing. Our team can help you strategize a proper messaging framework, bring dynamic creative into your media plans.

Our experts help you get the most out of dynamic creative, combining our expertise in building fully dynamic advertising assets with a strategic approach that focuses on connecting these creatives with a relevant measurement and media strategy.

We feel knowing your audience is what drives dynamic messaging, as well as a strong tie-in with your website and campaign content. Often combining the power of video with dynamic messaging, our team will aim to combine the best audio/visual approach across channels, media types, and devices, ensuring consumers are exposed to a logical, congruent ad cycle, eventually leading to conversion and ROI.

Digital Marketing Technology

Consultancy & Services

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