Today’s complex digital marketing landscape calls for a unified solution for data and audience management. Having data available in a centralised marketing environment where it is actionable, measurable, and can contribute to business results is a requirement for digital advertisers across the globe.
We help our clients gather and activate their data streams, often from a wide range of different online and offline sources, in order to truly make their marketing data- and audience-driven. Our pragmatic approach means we focus on data integrations that deliver actual, measurable business impact.
Defining relevant data streams and sources is a crucial element in successfully activating data in digital marketing. We’re experts at demystifying the complex terminology used in data integrations, quickly distilling data management to what matters most: knowing what data is available, relevant, and ready to be actionable and measurable.
Using Google Marketing Platform and specifically Analytics 360 and BigQuery as a backbone of our data and audience measurement solutions, we help clients build data warehouses incorporating client data, internal data streams (such as product information), and external data driving data enrichment or by integrating data sources.
We help map out clients between internal and external platforms, ensuring their media activation layer contains the relevant audience that helps drive their online marketing returns and insights.
We understand the sensitivity of your client’s data completely. We provide our clients with their own digital marketing ecosystem where they can integrate their data, ensuring portability and ownership. By empowering advertisers with their own marketing stack and their data, we believe in building future-proof setups that can grow and evolve as the ecosystem evolves, and the needs of our customers advance.
In addition, we are front-runners in online privacy and compliance, constantly ensuring our clients, partners and ourselves are compliant with the ever-changing data and privacy regulations in the current market. We have depth in building audience and data strategies for the age of GDPR.
Embrace the power of digital marketing platforms and reach your organization’s goals
A centralized, verified, singular source of truth for your digital marketing efforts