Following on from our launch in the UK and IE last month we are very excited to announce the arrival of Michael Turner as our DoubleClick Account Director. He joins the DQ&A UK and IE team after 6 years with DoubleClick in London, where he worked on the DBM platform from its inception. Michael will be working with our clients to support their self-service adoption of the DoubleClick platform.
DQ&A’s UK and IE Managing Director James Sleaford stated, “To have someone with Michael’s experience and talent join our business is a real coup. Michael’s knowledge, coupled with our approach to empowering clients to take control of their own programmatic campaigns, will be hugely beneficial to the agencies and advertisers we support.”
Find out more about Michael in our “5 minutes with” segment….
– Why did you originally start working in the advertising industry?
I like problem-solving and advertising seemed to be problematic. It stands out amongst other industries in that respect given its necessary juxtaposition with some of your favorite things.
– Why did you start working in the digital sector, specifically?
I assumed that all advertising required a medium and virtually all media would one day be digital. That suggested an opportunity for the direct application of data to increase audience relevance and advertiser efficiency.
– What do you most enjoy about working in digital marketing?
Helping Agencies and Advertisers gain a competitive advantage through the strategic application of technology. The democratisation of technology means there are ever-increasing opportunities to work with those who are open to innovation. These tend to be the most rewarding of relationships.
– Why did you choose to work at DQ&A?
I’d had direct experience of working with DQ&A when they were an early client of the Google-acquired DSP, Invite Media, which was later superseded by DBM. They had been forward-thinking in ad tech for much longer than I had been around and this quality has not been compromised since, which was unusual and appealing.
– What does the future hold for advertising?
We had a full decade of “The Year of Mobile”, so industry soothsaying is ripe for parody. However, if I were to choose one thing that I’m looking forward to it would be the expansion of Real-Time Bidding into other channels and formats such as TV and Audio.
To find out more about how DQ&A can help you manage your programmatic activity please get in touch via email at firstname.lastname@example.org or 0207 186 2220.