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DQ&A Northern Europe would like to introduce you to one of our latest arrivals: Sebastiaan Pfennigwerth, who will start as a Software Development Consultant to service our clients. “I am pleased with Sebastiaan for joining our team, his technical knowledge and automating expertise is a real coup for our business and will be hugely beneficial to the agencies and advertisers we support” commented Pieter Slingerland, DQ&A’s Northern Europe Managing Director.

We sat down with Sebastiaan to ask him questions about his background, current projects and the state of the industry.

Current Occupation?
Software Development Consultant

Favourite aspect of your job?
What I find the most appealing of software engineering, is to create software that adds value to the business internally and externally. This is, in my opinion, the most important and I try to say it many times a day, kinda like a mantra. I love the process of software development as a whole. From the beginning phases such as process assessment and gathering requirements to the project delivery or demos of an increment of the product, I really get a kick out of that!

What projects are you working on now?
One of the projects that I am working on is the automation of the internal invoicing processes. Another project is to migrate currently on premises hosted servers to the Google Cloud Platform and to rewrite current code to be more future proof.

Why did you choose to work at DQ&A?
A half year ago I was approached by DQ&A with the question if I want to work for them. After the first meeting, I got a good vibe. One thing led to another and here I am. What intrinsically was appealing to me in the job description, were the challenges and opportunities that are arising from machine learning patterns, cloud infrastructure and robotic advertising for example. I feel that I use my established  IT experience to take DQ&A to a higher level.

What does the future hold for advertising?
I think with the stricter rules and regulations on one side, and user awareness on the other, it really is necessary to create a customer journey rather than ‘annoying ads’. I think machine learning and smarter algorithms can contribute to a more pleasant experience and a more valuable addition for the end-user.

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